We were delighted to present at the 18th International Pragmatics Conference, a biannual conference attended by over 1500 linguists! This year it was held at Université Libre de Bruxelles in Brussels, Belgium. There were many people to meet and interesting presentations to attend.
We gave both a presentation and a poster. The poster was “(A)typical narratives of Instagram recipe reels” and the poster was “A Discourse Analysis of the Media and Public Awareness, Understanding, and Perceptions of Novel Foods in Singapore.”
Presentation: (A)typical Narratives of Instagram Recipe Reels
Our talk on narrative in Instagram Recipe Reels, which are short videos (60 seconds) of cooking on Instagram.
The aim of our presentation was to highlight multimodal elements of narrative, placing a particular emphasis on typical and atypical narrative forms. Specifically, our study fills the gap on how multimodal (a)typical narrative is constructed in Instagram Recipe Reels: aural (voice over, music, sound), visual (food, props), and linguistic (text overlay, captions) modes through Instagram affordances.
Typical Narrative- recipe telling (distinct start to end; culinary language)
Atypical Narrative- use of external sounds (music; asynchronous voiceover) and internal sounds (cooking sounds); accelerated video; on repeat
Poster: A Discourse Analysis of the Media and Public Awareness, Understanding, and Perceptions of Novel Foods in Singapore
